Tag Archives: America’s Cup

Most luxurious sports events loved by the super-rich

Most of us love sports and we take pride in the fact that win or lose, we’re loyal fans to our beloved teams. In fact, we sometimes take that once in a lifetime chance to turn off the TV and actually go and see our teams in person – no matter how expensive it is.

Just like ordinary people, the super-wealthy elites also like going to their favorite sporting events and even religiously following their teams wherever the games take them. With all the money in the world, they do this in a rather larger, more luxurious scale. Let’s take a look at some of the most luxurious sports events loved by the super-rich:

AMERICA’S CUP

This year’s America’s Cup is currently being hosted by the majestic subtropical archipelago in the Atlantic Ocean, Bermuda. This billion-dollar sport is a race among state-of-the-art catamarans that depend on high technology and superior human expertise to achieve insane speeds—and win the top trophy from what is known to be the world’s oldest and most prestigious sailing competition. Four-time Olympic champion Sir Ben Ainslie has even considered America’s Cup to be the ‘Formula One racing on water.’

MONACO GRAND PRIX

The uber-wealthy loves their speed and it shows in their presence in the yearly Monaco Grand Prix. This Formula One racing event has been around since 1929 and is known for its infamously narrow course and dangerous elevations. Even for those elites who don’t love racing, the picturesque scenes in Monaco alone can attract any person in the world to this unforgettable event.

DUBAI CUP

The Dubai World Cup may not be the gold standard in the tradition of in Thoroughbred horse racing but their lavish and luxurious take on this competition attracts the mega-wealthy. The keyword is “gold”, and this expensive racing event

Luxury sailing: The billion-dollar single sport event that is America’s Cup

Next month, the 35th edition of the America’s Cup yacht race will officially commence. It will be held in Hamilton, Bermuda, a British Overseas Territory in Northern Atlantic and a major offshore financial center. For decades, the event has been touted as an ultra-expensive sport experience both to compete in and to be a spectator of.  Participants spend millions on yachts and professionals teams; that means only a few challengers can afford to compete in each edition.

 

 

The 166-year-old contest is apparently putting things a notch higher by using hydrofoiling America’s Cup Class yachts for the 2017 edition, which are arguably the most advanced type of yacht in the world right now. More than the sleek design, the yachts were created to maximize aerodynamics, increasing their speed and performing powerfully even in rough waters. By reducing drag and engaging power, the hydrofoils are able to lift the hull out of the water and help it literally fly through the air. It is a technological feat in the world of sailing that has never been achieved before.

 

Revenues associated with the America’s Cup are massive. In the 1986-87 edition, for example, host Western Australia reportedly enjoyed more than $1 billion in overall economic gains. The quaint port city of Fremantle gained global attention and has easily become the region’s leisure hub since the event. The event is capable of generating thousands of associated jobs, millions in taxes, lucrative licensing deals with various media platforms, and hundreds of thousands of visitors.

 

 

What makes America’s Cup more than just a sailing event is its technological pedigree only a few other events could match. It is a magnet of magnates; a sport extravagance that is both a showcase of man’s innovative capabilities and an homage to its historic roots. To keep the event spectacular, Bermuda is spending $77 million as host. This includes a $15 million sponsorship fee, $25 million on infrastructure improvements and new facilities, and $12 million in event operating costs. The territory has also underwritten a $25-million guarantee against commercial sponsorship.

 

Current title holders are the Oracle Team USA and will be challenged by whoever would win the 2017 Louis Vuitton Cup. The event has been preceded by the 2015–16 America’s Cup World Series.